After two failed wars, a decade, thousands of deaths and a trillion dollars gone, you’d think the American political class would give the war franchise IP a rest. Hollywood studios, which are really just IP arbitragers, might have counseled it.
But things change. And Hollywood could tell any White House 2012 is an eon away from 2003. Today, Hollywood is all about re-purposing and re-selling IP into new packages. No more waiting. Remember Bush CoS Card unartfully quipped -“From a marketing point of view, you don’t introduce new products in August” to explain the September 2002 ramp up for war?
2003 Hollywood might have agreed. Studios used to wait before rebooting IP franchises. Then around 2005 they learned that they could reboot franchises within 6-7 years.
Social media tossed Hollywood’s now quaint 6-7 year reboot wait into the dustbin. Proof? By 2012 it’s normal to talk about rebooting Transformers for 2014 after Transformers 3 came out in 2011. Soon the reboot planning will begin at the same time as the original is in production. Television commercials blare at us ‘that’s so 40 seconds ago’. Why not selling war?
And so it goes. If the current war with Iran agitation feels familiar, you’ve got some remaining vestigial long term memory. Don’t worry. You’re not part of the IP’s demo.




