Events in Boston last week illustrate how technology shapes our personal identity. And how little we understand the process. Boston shows us a foretaste of the new tribalism that relies on ephemeral situations and adrenalin to create a sense of belonging. It will change what it means to be an American.
First, the definitions. We’ll start with new tribalism is an individual’s sense of self, belonging and loyalty. That sense of self is defined by participating in communal activity responding to an ad hoc event or crisis. Here, it’s a new tribe following a terrorist bombing. This new ‘tribe’ is interesting because its values can supplement traditional ones, at least temporarily.
Doubtlessly you are already asking, ‘So is it really new’? In the past, rallies and concerts might be seen as the forerunners to today’s phenomenon. Certainly true of the Party rallies in the 1930s, for example. And the various ideologies of the now trite ‘happenings’ and ‘sit ins’ in the 1960s, as well as mass spectacles of Woodstock, etc.