With Rupert’s imminent entry past the shattered Great Gate and on into Minas Tirith, American journalism prepares to endure yet another phase of debasement and looming irrelevancy. The woes of the dead tree business model generally are well known. This blow, however, has the ring of Doom about it as Russell Baker explains:
Rupert Murdoch of course has long spread melancholy in newsrooms around the world, but it was the disclosure in May that the Bancroft family, which controls The Wall Street Journal, might be ready to sell him their paper for five billion dollars that really struck at journalism’s soul. The sale of another newspaper is common enough these days, but The Wall Street Journal is not another newspaper. It is one of the proudest pillars of American journalism. Like The New York Times and The Washington Post, it has for generations been controlled by descendants of a founding patriarch.
Family control has sheltered all three newspapers from Wall Street’s most insistent demands, allowing them to do high-quality—and high cost—journalism. It was said, and widely believed, that the controlling families were animated by a high-minded sense that their papers were quasi-public institutions. Of course profit was essential to their survival, but it was not the primary purpose of their existence. That one of these families might finally take the money and clear out heightens fears that no newspaper is so valuable to the republic that it cannot be knocked down at market for a nice price. Murdoch at the Journal is a dark omen for journalists everywhere. When the sign in the shop window says “Everything For Sale,” it is often followed by “Going Out Of Business.”