“On the one hand everything is getting better — a new generation of mobile phones is being released every week. But in order to make use of them, you need to follow new instructions. So you end up reading instruction manuals instead of books and in your free time you watch TV where handsome tanned guys scream from advertisements about how happy they are to have new swimming trunks… The new consumer society is accomplished by a growing number of people who do not create anything of value. — Vaclav Havel harshing on Freedom (Sept. 2011)